Bhagwan Marine Rebrands with New Logo

Sep 03, 2013

Over the past 13 years, Bhagwan Marine has been fortunate enough to be involved in a very exciting part of Australia’s history with the highs and the lows of the mining and resources boom. In challenging times we remained focused on delivering the best and most efficient solutions to our clients. With that goal being our clear objective, the company has evolved from a single vessel operation, to a fleet of over 100 vessels and over 700 employees throughout Australia.

We realised however, that the corporate look of Bhagwan Marine needed to also change in keeping with our growth. We set out to create a logo that was not only visually attractive, but also represented Bhagwan Marine’s current and future direction.

Bhagwan Marine Logo

It was very important to us that we kept the Bhagwan ‘Strongman’ as it is a very big part of the company’s roots. The strongman represents the strength and forward thinking that Bhagwan Marine has become renowned for. We turned him slightly to have him looking forward to the future and forging ahead through the bow wave.

The small BM on the logo we call the “Bhagy Mark”, which is a bit of a fun twist on the trademark TM that appears on many brand logos, but is also a link back to the big ‘BM’ written on our vessel hulls, which will remain.

You will notice many changes right away with our branding, but the transition across the business will take a few months. We hope our customers love the new look Bhagwan Marine as much as we do, and look forward to exciting times ahead. 
Media Contact:

Matt Syms
Marketing Manager
Bhagwan Marine